Once you’re aware of them you are not so easily manipulated. There is an obvious need for the general public to know these things. When you’re scrolling through your Facebook feed is your System 2 engaged or just the System 1? I haven’t finished this book but I believe it to be a great model of our brains and it shines some light about how we make our choices. The operations of System 2 are often associated with the subjective experience of agency, choice, and concentration. System 2 allocates attention to the effortful mental activities that demand it, including complex computations.System 1 operates automatically and quickly, with little or no effort and no sense of voluntary control.This theory is that we have two brains or in the book’s nomenclature, two systems. There is a great book that Fabio references in the talk in which a theory of mind is presented. This can be exploited to coerce us to do things we would not do if we really thought about it. Our actions aren’t always fully intentional. As an example, countries where you have to opt out of being an organ donor have a higher percentage of the population registered as donors. The tendency to like things to stay relatively the same. The one that stood out the most for me was the status quo bias. When we do a Google search to aid our decision making does the Google algorithm influence our choices?įabio then goes into a series of examples of cognitive biases. He starts by raising the audience’s awareness to the vast number of choices we make each day and how many of those choices are nowadays influenced by the digital services we use. My goal is to help people make better decisions while designing and living in the digital world.
He says he is a Digital Behavioural Economist - a digital nudger. The speaker is Fabio Pereira, author of Digital Nudge.
0 kommentar(er)
